Remember the Max Steel cartoon and toys? You know he was the teen extreme sports junkie who turned secret agent after being infected with nano-bots. He was like Poochie, but in every episode he saved the world instead of meeting his timely doom. Anyway, the all-too-forgettable and highly annoying Max Steel is making his way to the big screen. Similar to Transformers, in a joint venture with Paramount Pictures, Mattel is looking to use the movie as a stepping stone towards the relaunch of the Max Steel franchise in the U.S. and across the globe.



"A theatrical film plays a significant role to relaunch the franchise," said Barry Waldo, Mattel's VP of worldwide entertainment marketing and strategy. "But we have a strong Latin consumer we're going to keep happy while broadening the franchise for the rest of the world. We wouldn't do ourselves a favor if we turned a blind eye to it. That's the artistic challenge we've got."

“Mattel was keen on pairing with Roth, considering the Max Steel character has similarities to the "XXX" franchise he launched while head of Revolution Studios. The Xander Cage character in the first film was an extreme sports athlete turned spy.”

Needless to say, we’re not too thrilled about the Max Steel movie news. I can only imagine the cheesy one-liners, awful storyline and over-the-top special effects that will encompass the film. I’m a big fan of the cartoon turned live-action movie revivals but, I still have a bad taste im my mouth from Transformers 2 and my fingers are crossed for the upcoming G.I. Joe movie. We’ll see what happens, until then, I’ll keep you posted with Max Steel news as it rolls in.

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