At its annual Worldwide Developers Conference in San Francisco , Apple introduced the new 13-inch MacBook Pro with 1394b to applause and cheers from attendees when Apple VP of Product Marketing Phil Schiller introduced the new computers, saying, "Doesn't every MacBook Pro deserve FireWire 800?" For months, Apple customers and users have made clear their support for 1394 through petitions, web logs, and general commentary directed at the company.


“FireWire has proved itself to be extremely popular, and Apple has responded with a terrific new MacBook Pro with 1394b,” said James Snider, executive director, 1394 Trade Association. “1394b delivers 800 Megabit/second speed, excellent read/write performance, networking capabilities over distances of 100 meters over CAT-5 and fiber, and improved overall network efficiency compared with 1394a and with all versions of USB. We are delighted to see that Apple’s users and supporters of FireWire have been rewarded with this new product announcement.”