The introduction of technology into the fitness world has revolutionized everything from record keeping to motivation. Yet, with each new product on the market, consumers continually seek out the "magic bullet" that will get them into shape faster. PumpOne, the portable fitness pioneer, has spent four years developing the answer to the call for the ultimate portable personal trainer in your pocket.

This April, PumpOne takes a giant leap forward with the beyond-revolutionary iPump FitnessBuilder. By combining the best of both the technology and fitness worlds, this sophisticated workout platform allows users of all fitness levels to reach their goals right on their iPhone or iPod touch – the same devices they are already working out with.




iPump FitnessBuilder, available exclusively through the iTunes App Store for $19.99 provides access to the world's largest exercise image/video library in the palm of your hand. It features over 400 complete workouts and a growing collection of over 4,000 exercise images and videos that users can drag and drop to create their own workouts, making it the essential fitness tool.

"FitnessBuilder was created to make personal training more accessible to everyone, and to create an all-in-one portable fitness tool utilizing today's technology." According to Declan Condron, PumpOne's exercise physiologist and co-founder, "With FitnessBuilder, it is possible to reach your goals and experience elite training techniques simply with the touch of a screen."



iPump FitnessBuilder: Fitness Anywhere

FitnessBuilder's 400-plus workouts suit any environment – from the gym to your hotel room or your backyard. Whatever your lifestyle, FitnessBuilder is the perfect digital lifestyle companion for the fit-minded individual. It is ideal for fitness dabblers who desire a guided workout with detailed visual and audio directions, and the "next workout" function provides users with a logical progression of workouts, keeping them on a consistent plan. For fitness enthusiasts who desire more control of their workout, FitnessBuilder's library offers the opportunity to build their own workouts, add their own exercises, and track their progress.



"FitnessBuilder creates the atmosphere of having a personal trainer in your pocket," says Craig Schlossberg, co-founder of PumpOne. "Its unique selection features allows users to choose exercises based on fitness goal, body part, and equipment available – taking the guesswork out of working out." According to Craig, "FitnessBuilder's drag and drop workout builder makes the custom workout creation process simple, intuitive and fun. Users will see familiar exercises as well as learn hundreds of new ones."