Panasonic announced today, they are working on establishing a 3-D high-definition standard for Blu-Ray movies. Titled “3D Full HD” (3D FHD), Panasonic has recently opened an “advanced authoring laboratory in Hollywood” is hoping to have the format available for consumers by 2010.

From hdtvorg.co.uk

“Eisuke Tsuyuzaki, Managing Director of Panasonic Hollywood Laboratory stated: "Panasonic recognizes that for 3D FHD to succeed, just like Blu-ray, collaboration on research, development and production with studios and content providers is absolutely essential". He added: "The creation of the new PHL Authoring Center will enable Hollywood to start trial production and ultimately create commercially available 3D FHD titles to realize a new window into reality, and elevate the level of High Definition entertainment that consumers can enjoy in their own homes.”



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